Proven UX Strategy
from the Inside Out
Ready for some clarity?
OVER 30 YEARS EXPERIENCE
UX STRATEGY
& DESIGN
Solve ambiguous UX problems that block progress.
I help mid-sized tech companies, Series B-D startups, and growth-stage SaaS teams solve ambiguous, high-leverage UX problems that block progress. I’ll provide you the structure, insight, UX strategy, and high-craft design needed to ship real, high-quality solutions — not just ideas.
Turn complexity into clarity — faster
I’ll help you solve complex UX challenges with a proven, high-impact approach
I help startups, SaaS platforms, and digital product teams:
- Clarify UX direction when ambiguity or misalignment blocks momentum
- Fix user experience gaps that affect adoption, retention, or scaling
- Build product clarity through mental models, structured UX frameworks, and visual system thinking
- Elevate design quality with research-backed, high-fidelity UI execution
- Reduce noise by aligning stakeholders around what matters — and what doesn’t
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UX STRATEGY & FRAMEWORKS
Need UX strategies that align design decisions with business goals?
I create structured UX frameworks, mental models, and governance systems to ensure strategic, efficient, and growth-oriented processes.
AI-OPTIMIZED STRATEGY
Looking to integrate AI-driven UX solutions into your products?
I help you leverage AI for better user experiences, from predictive interfaces to adaptive personalization strategies.
UX DUE DILIGENCE FOR INVESTORS
Need to assess product viability before investing?
I assess usability risks, scalability, and product-market fit to de-risk investments and uncover hidden UX issues.
UX OPTIMIZATION
Struggling with low user adoption, engagement, or churn?
I design tailored engagement funnels, onboarding experiences, checkout experiences and more to drive conversion and retention.
FRACTIONAL UX ADVISORY
Need expert UX guidance without hiring a full-time UX team?
I provide ongoing UX strategy, process improvements, and design leadership to help companies make better UX decisions, optimize their products, and scale their design efforts efficiently.
UX STRATEGY
Each case study follows a clear Challenge–Action–Impact structure, showing how I navigate complexity, align stakeholders, and apply the right mix of strategy, systems thinking, and visual design craft to solve the right problems.
UX DESIGN
OVER 30 YEARS EXPERIENCE
UX STRATEGY
& DESIGN
I’ve led UX for Amazon, Google, and Microsoft over the past decade as a hands-on design leader with over 30 of years of experience. I solve complex UX problems, conduct research, and design thoughtful and engaging experiences that drive impact.
I specialize in:
-
UX Strategy & Research: Translate data-driven insights into intuitive, high-impact experiences.
-
Complex UI/UX Solutions: Improve digital & physical experiences through evidence-based design.
-
Scalable Design Frameworks: Translate ambiguity into mental models & frameworks that define solutions.
I’ve led UX for Amazon, Google, and Microsoft over the past decade as a hands-on design leader with over 30 of years of experience. I solve complex UX problems, conduct research, and design thoughtful and engaging experiences that drive impact.
I specialize in:
-
UX Strategy & Research
Translate data-driven insights into intuitive, high-impact experiences.
-
Complex UI/UX Solutions
Improve digital & physical experiences through evidence-based design.
-
Scalable Design Frameworks
Translate ambiguity into mental models & frameworks that define solutions.
UX STRATEGY & DESIGN
I’ve led UX for Amazon, Google, and Microsoft over the past decade as a hands-on design leader with over 30 of years of experience. I solve complex UX problems, conduct research, and design thoughtful and engaging experiences that drive impact.
I specialize in:
-
UX Strategy & Research
Translate data-driven insights into intuitive, high-impact experiences.
-
Complex UI/UX Solutions
Improve digital & physical experiences through evidence-based design.
-
Scalable Design Frameworks
Translate ambiguity into mental models & frameworks that define solutions.
DRIVING IMPACT
I've worked in a variety of industries doing complex work that starts with the arbitrary and ends with something tactile that can be discussed and debated until it evolves into something much more extraordinary.
UX & Design Services
Design Thinking
Research & Analysis
Experience Design
Graphic & Visual Design
Service Design
Design Evangelism
AI-Optimized UX Strategy
UX Systemization & Decision Frameworks
UX Due Diligence for Investors
B2B SaaS UX Optimization
Notable Launches
Amazon Ship to Store UX
7 Microsoft x-device & x-platform apps
Delivery Driver-to-Customer Messaging
Gamification Guidance & Training UX
Global Innovation Design Award Winner
AWARDS & RECOGNITION
2017 Global Innovation Award – The Home Authority • “Amazon Kitchen is inspiring culinary passions both big and small with engaging imagery, advice from relevant lifestyle experts, and how-to recipe videos.”
2010 Webby Award – Handheld Devices • Redbox ranked Top 10% of all Apps. Allows Instant Access to Movies and Games at More than 34,400 Kiosks
2008 Communicator Award – International Academy of the Visual Arts
2006 WebAward – Excellence in Website Design & Development • Hotel and lodging sites
2000 Smithsonian Award Laureate • Commerx’s Education Center named ComputerWorld Smithsonian Award Laureate
1999 Net Marketing 200 Online Commerce Award • Business Marketing ranked PlasticsNet 4 of the top 200 B2B sites in the world in 1999
1998 Net Marketing 200 Online Commerce Award • Business Marketing ranked PlasticsNet 11 of the top 200 B2B sites in the world in 1998
GLOBAL REACH
ONLINE PRESENCE
USER FOLLOWERS
BLOG SUBSCRIBERS
OUR GREAT TEAM
Matt Connors
Lead Dev
Christy Walkins
CSS Guru
Brent Matthews
Project Cordinator
