You may have
seen my work
BRIAN COLLINS | UX Designer, Leader & Strategist
12 years of launches in Big Tech
I design across platforms
What I bring
to the table
I help teams move from “we’re not sure what to build” to “this is exactly what we need.”
I’m a strategic UX leader with 30+ years in Design, 12 years in Big Tech, and AI certified who provides proven, repeatable, high impact product design that delivers on business OKRs and customer goals. I deliver end-to-end product design: concept → design → prototype → front-end development collaboration.
Skilled in translating research into scalable systems and high-quality UI, I’ve led strategy and cross-platform design for consumer-facing apps, B2B platforms, and multi-party ecosystems.
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Turn ambiguity into clarity
I bring structure to complex and ambiguous UX challenges—so teams gain clarity, not chaos.
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30+ years of experience at the highest level
I’ve led UX at Amazon, Google and Microsoft—delivering new experiences at scale.
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Strategy + Execution – not just one or the other
I pair UX strategy with high-craft UI so your team knows what to build and the reasons why.
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Fast and focused
I run fast, focused engagements designed for momentum—not meandering discovery.
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Clear direction, measurable outcomes
I help teams move key metrics and provide clear recommendations you can act on.
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Trusted by Product, not just Design
My UX frameworks unite product, engineering, and design to drive aligned execution.
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Create clarity from complexity
I bring structure to complex and ambiguous UX challenges—so teams gain clarity, not chaos.
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30+ years of experience at the highest level
I’ve led UX at Amazon, Google and Microsoft—delivering new experiences at scale.
-
Strategy + Execution – not just one or the other
I pair UX strategy with high-craft UI so your team knows what to build and the reasons why.
-
Fast and focused
I run fast, focused engagements designed for momentum—not meandering discovery.
-
Trusted by Product, not just Design
My UX frameworks unite product, engineering, and design to drive aligned execution.
-
Trusted by Product, not just Design
My UX frameworks unite product, engineering, and design to drive aligned execution.
Get in touch!
Case Studies
Amazon Vertical Stores
The design of new, scalable, brand-forward shopping experiences that both enhance product discovery and empower vendors.
I set out to reinvent how customers shop enthusiast categories like Outdoors, Cycling, and Team Sports. I played a key role in envisioning and launching a new, highly visual shopping experience and innovative features that scaled to 20 shopping categories, and “hands off the wheel” interactive buying guides that outperformed our standard shopping experiences by more than 2%, and for which I was awarded 2 patents.
Group Stop Deliveries
How I seized an opportunity to turned a quick fix request into root-cause UX solutions that defined roadmaps.
As UX leader of Amazon’s Delivery Experience team, I led a high-stakes UX sprint that uncovered a hidden failure point in the delivery flow and turned it into launch-ready solutions in just six weeks—boosting delivery success, team efficiency, and customer satisfaction while influencing long-term roadmap and building UX culture in the organization.
Google Maps Geospatial Solutions
A case study demonstrating how fieldwork and UX systems thinking turns ground-level friction into platform innovation.
I led a global UX initiative to uncover where Google Maps Platform fell short in real-world delivery. Field immersion with partners revealed critical gaps in routing and address precision—insights that drove major API launches and led to 25% more accurate ETAs, 90% fewer support tickets, and widespread adoption by logistics partners.
Other Work
Services
Fractional UX Strategy
You don’t need a Head of Design.
You need a UX Strategist who makes teams better.
Teams often launch with blind spots—missed usability flaws, drop-off risks, or inconsistent UX. I’ll audit your UX in 7–10 days and give you the clarity you need to improve or relaunch confidently.
What you get
- Actionable, annotated UX report
- Prioritized issues and recommendations
- Optional walkthrough or teardown sketches
Need to fix what might be costing you users or investment? Let’s investigate.
Ask me how I’ve diagnosed high-friction issues in a last-mile logistics app, resulting in a 22% drop in task abandonment.
How it works
UX Audits & Expert Reviews
Fast UX clarity. No fluff.
Teams often launch with blind spots—missed usability flaws, drop-off risks, or inconsistent UX. I’ll audit your UX in 7–10 days and give you the clarity you need to improve or relaunch confidently.
What you get
- Actionable, annotated UX report
- Prioritized issues and recommendations
- Optional walkthrough or teardown sketches
Need to fix what might be costing you users or investment? Let’s investigate.
Ask me how I’ve diagnosed high-friction issues in a last-mile logistics app, resulting in a 22% drop in task abandonment.
How it works
UX Workshops & Training
UX breakthroughs in a day or less.
Teams often stall at key inflection points—alignment breaks down, priorities blur, or strategy goes cold. I design and lead powerful UX workshops that align stakeholders, map priorities, and reignite momentum across organizations and teams.
What you get
- Shared clarity in a single session
- Outcomes you can build from
- High-engagement formats, zero fluff
Need a UX sprint to unblock your team? Let’s reignite momentum!
Ask me how I ran a north-star UX workshop at Amazon for Kindle that aligned multiple teams across Reader, Store, and Library to deliver a rich and personalized cross-platform experience.
How it works
You don’t need a Head of Design.
You need a UX Strategist who makes teams better.
Startups and mid-sized teams often outgrow their current UX maturity but can’t justify a full-time UX executive. I embed as your UX strategy partner—1–2 days a week—to align teams, coach designers, and raise quality.
You get:
- A UX vision that scales with your product
- Process clarity, better decision-making
- Trusted senior guidance without full-time overhead
Need a trusted UX partner without the hiring risk? Let’s chat!
Ask me how I helped Google Maps reframe the UX vision across SDK platforms, accelerating API adoption by enterprise clients by 6 months.
Fast UX clarity. No fluff.
Teams often launch with blind spots—missed usability flaws, drop-off risks, or inconsistent UX. I’ll audit your UX in 7–10 days and give you the clarity you need to improve or relaunch confidently.
You get:
- Actionable, annotated UX report
- Prioritized issues and recommendations
- Optional walkthrough or teardown sketches
Need to fix what might be costing you users or investment? Let’s investigate.
Ask me how I’ve diagnosed high-friction issues in a last-mile logistics app, resulting in a 22% drop in task abandonment.
UX breakthroughs in a day or less.
Teams often stall at key inflection points—alignment breaks down, priorities blur, or strategy goes cold. I design and lead powerful UX workshops that align stakeholders, map priorities, and reignite momentum across organizations and teams.
You get:
- Shared clarity in a single session
- Outcomes you can build from
- High-engagement formats, zero fluff
Need a UX sprint to unblock your team? Let’s reignite momentum!
Ask me how I ran a north-star UX workshop at Amazon for Kindle that aligned multiple teams across Reader, Store, and Library to deliver a rich and personalized cross-platform experience.
How It Works
Book a call
Book your strategy assessment. We’ll jump on a quick call to learn more about your business and figure out if we’d be a good fit for one another.
I only want to work with clients I know I can drive explosive growth for.
Get your plan
If you’re a good fit, I’ll put together an initial strategy and get to work on all of the nitty gritty.
You’ll get a UX Statement of Work (SOW), with a list of items we want to accomplish in the first 30, 60, and 90 days working together.
I do the rest
I handle everything for my clients, from strategy to execution.
You’ll be getting world-class mentorship, consulting and deliverables for your business.
Get expert insight on your product—and clarity on how to move forward.
OVER 30 YEARS EXPERIENCE
UX STRATEGY
& DESIGN
I’ve led product-defining UX work at Amazon, Google, and Microsoft, and now I help mid-sized tech companies, startups, and SaaS platform teams solve ambiguous, high-leverage UX problems that block progress. I provide the structure, insight, strategy, and high-craft design needed to ship real, high-quality solutions — not just ideas.
What you get when you work with me:
- Deep thinker, fast mover. Simplifier, bringing structure to chaos
- Visual + Strategic. High-fidelity UI design with system-level clarity
- No fluff, just focus. Actionable design thinking built for teams who ship
Get expert insight on your product—and clarity on how to move forward.
Case Studies
Each case study follows a clear Challenge–Action–Impact structure, showing how I navigate complexity, align stakeholders, and apply the right mix of strategy, systems thinking, and visual design craft to solve the right problems.
UX Design
OVER 30 YEARS EXPERIENCE
UX STRATEGY
& DESIGN
I’ve led UX for Amazon, Google, and Microsoft over the past decade as a hands-on design leader with over 30 of years of experience. I solve complex UX problems, conduct research, and design thoughtful and engaging experiences that drive impact.
I specialize in:
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UX Strategy & Research: Translate data-driven insights into intuitive, high-impact experiences.
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Complex UI/UX Solutions: Improve digital & physical experiences through evidence-based design.
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Scalable Design Frameworks: Translate ambiguity into mental models & frameworks that define solutions.
BUSINESS SOLUTIONS
Helping You Solve Complex UX Challenges
with a Proven, High-Impact Approach
UX STRATEGY & FRAMEWORKS
Need UX strategies that align design decisions with business goals?
I create structured UX frameworks, mental models, and governance systems to ensure strategic, efficient, and growth-oriented processes.
AI-OPTIMIZED STRATEGY
Looking to integrate AI-driven UX solutions into your products?
I help you leverage AI for better user experiences, from predictive interfaces to adaptive personalization strategies.
UX DUE DILIGENCE FOR INVESTORS
Need to assess product viability before investing?
I assess usability risks, scalability, and product-market fit to de-risk investments and uncover hidden UX issues.
UX OPTIMIZATION
Struggling with low user adoption, engagement, or churn?
I design tailored engagement funnels, onboarding experiences, checkout experiences and more to drive conversion and retention.
FRACTIONAL UX ADVISORY
Need expert UX guidance without hiring a full-time UX team?
I provide ongoing UX strategy, process improvements, and design leadership to help companies make better UX decisions, optimize their products, and scale their design efforts efficiently.
I’ve led UX for Amazon, Google, and Microsoft over the past decade as a hands-on design leader with over 30 of years of experience. I solve complex UX problems, conduct research, and design thoughtful and engaging experiences that drive impact.
I specialize in:
-
UX Strategy & Research
Translate data-driven insights into intuitive, high-impact experiences.
-
Complex UI/UX Solutions
Improve digital & physical experiences through evidence-based design.
-
Scalable Design Frameworks
Translate ambiguity into mental models & frameworks that define solutions.
UX STRATEGY & DESIGN
I’ve led UX for Amazon, Google, and Microsoft over the past decade as a hands-on design leader with over 30 of years of experience. I solve complex UX problems, conduct research, and design thoughtful and engaging experiences that drive impact.
I specialize in:
-
UX Strategy & Research
Translate data-driven insights into intuitive, high-impact experiences.
-
Complex UI/UX Solutions
Improve digital & physical experiences through evidence-based design.
-
Scalable Design Frameworks
Translate ambiguity into mental models & frameworks that define solutions.
DRIVING IMPACT
I've worked in a variety of industries doing complex work that starts with the arbitrary and ends with something tactile that can be discussed and debated until it evolves into something much more extraordinary.
UX & Design Services
Design Thinking
Research & Analysis
Experience Design
Graphic & Visual Design
Service Design
Design Evangelism
AI-Optimized UX Strategy
UX Systemization & Decision Frameworks
UX Due Diligence for Investors
B2B SaaS UX Optimization
Notable Launches
Amazon Ship to Store UX
7 Microsoft x-device & x-platform apps
Delivery Driver-to-Customer Messaging
Gamification Guidance & Training UX
Global Innovation Design Award Winner
AWARDS & RECOGNITION
2017 Global Innovation Award – The Home Authority • “Amazon Kitchen is inspiring culinary passions both big and small with engaging imagery, advice from relevant lifestyle experts, and how-to recipe videos.”
2010 Webby Award – Handheld Devices • Redbox ranked Top 10% of all Apps. Allows Instant Access to Movies and Games at More than 34,400 Kiosks
2008 Communicator Award – International Academy of the Visual Arts
2006 WebAward – Excellence in Website Design & Development • Hotel and lodging sites
2000 Smithsonian Award Laureate • Commerx’s Education Center named ComputerWorld Smithsonian Award Laureate
1999 Net Marketing 200 Online Commerce Award • Business Marketing ranked PlasticsNet 4 of the top 200 B2B sites in the world in 1999
1998 Net Marketing 200 Online Commerce Award • Business Marketing ranked PlasticsNet 11 of the top 200 B2B sites in the world in 1998
