Case Studies

Each case study follows a clear Challenge–Action–Impact structure, showing how I navigate complexity, align stakeholders, and apply the right mix of strategy, systems thinking, and visual design craft to solve the right problems.

My Work

Case Studies follows a clear Challenge–Action–Impact structure, demonstrating how I navigate complexity, align stakeholders, and apply the right mix of strategy, systems thinking, and visual design craft to solve the right problems. Access to Case Studies is available upon request.

All Work
Case Studies
Projects

Protected: Vertical Stores Shopping Experience

Highly visual redesign of Amazon.com category pages earns millions in revenue, and a Global Innovation Award

Protected: Amazon Group Stops

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Protected: Google Maps Geospatial Solutions

Accelerating Developer Onboarding for Transportation & Logistics

Protected: 3-Tier App Quality Strategy

I influenced Amazon’s Last Mile organization to address top sources of negative feedback, and we launched a lower friction experience to delight the majority of our delivery drivers, and improved iOS App Store rating for the Flex app from 2.1 to 4.6 stars.